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01 901 2014

ILM – Understanding Marketing for Managers

ILM Understanding Marketing for Managers

ILM Awards in Leadership and Management are widely recognised qualifications that will prove to employers that you are invested in your self-development as a professional.

This programme comprises a wide range of modules covering core management skills, including how to organise and delegate, skills in communication, team leadership, change, innovation and managing people and relationships.

Join the thousands of other people who enhanced their performance with an ILM qualification, and fast-track your way to the top with our leadership and management qualifications. Ranging from Levels 3 to 5, our qualifications cater to all levels of management and offer a clear route to career progression.

These programmes are available via online learning, allowing you to study flexibly while balancing work and personal lifes.

Each course can be purchased separately.

Subjects Duration Delivery Awarding Body
1 4 + Hours Online ILM
 
 

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    About
    Cost
    Syllabus
    Assessment
    Tutor

    To develop basic knowledge and understanding of marketing as required by a practicing or potential first line manager.

    On completion of this module learners will:

    • Understand basic marketing concepts.
      • Explain the marketing concept and its relevance for the organisation.
      • Describe the elements of the marketing mix and give examples of how each is used within the context of the organisation’s marketing strategy.
      • Identify the key elements of an organisation’s marketing strategy.
    • Understand the marketing concept.
      • Conduct a simple organisational SWOT analysis in the marketing context.

    Requirements:

    • You wish to upskill in a specific area where you feel that you lack at present.
    • You have a strong interest in upskilling in specific areas.
    • Modern web browser, 5MB broadband essential, Word processing programme (Word, Libreoffice), PDF reader. PC or notebook for best experience

    Benefits:

    • Expert tutor support from our qualified business team
    • Video tutorials and course notes covering the entire syllabus
    • Completed past exam questions
    • Webinars and podcasts
    • 95% success rate on first assignment attempt
    • Unlimited 6 Month Access
    • Webinars and Podcasts
     

    €120

    Please note that there is a once off ILM registration fee of €150 for all new learners.

    Each module is assessed by one individual assignment.

    Each assignment consists of questions based on the course material and experience in an organisation.

    The grades are as follows:

    0% – 49% Referral

    50% – 74% Pass

    75% – 100% Good Pass

    Upon submission, all learners receive feedback on their assignment. If a learner receives a referral grade, they will be provided with feedback and allowed to resubmit (at no charge).

    Learners may start their assignment at any time, and have 2 weeks to complete.

    Various tutors deliver different modules.